What Is PrimeCuts?

AP now offers PrimeCuts, an audio soundbite service featuring today’s sound on all major news, entertainment, sports and business stories your audience wants to hear.

Delivered over the Internet, PrimeCuts gives you soundbites from the current day’s newsmakers, in a fully searchable database. No more rolling on network feeds, then spooling back to find the cut you need. Just log onto the site, type in the search words or cut ID number, and download the sound you want. You can search by date (audio from the previous 72 hours is available), by name of speaker, by topic, or by dateline.

PrimeCuts includes actualities, correspondent reports, and ambient natural sound gathered by radio people for radio people, edited to radio’s production values, and backed by the full news gathering resources of the Associated Press. Compelling soundbites capture the essence of a story, and natural sound enables you to take your listeners directly to the scene of an event, giving you the dramatic air sound it takes to hold an audience. With more than 250 cuts available per day, let PrimeCuts become the primary source for all your current audio needs.

The PrimeCuts package includes AP SoundDesk software, which provides digital audio storage, editing and playback.

Benefits and Options:

  • The most current national and world news, entertainment, sports, and business cuts.
  • More than 250 cuts per day: soundbites and natural sound, archived for 72 hours. Correspondent voice reports and wraps.
  • Delivery via the Internet.
  • Software for storing, editing, and playing back audio.
  • AP PrimeCuts provides the industry’s most comprehensive fully-searchable audio file.
  • Interactive word searches allow easy access to audio. List-boxes allow the user to separate actualities from correspondent reports, to search by date and to search only within the name of the speaker or the dateline.
  • Sound files can be downloaded directly into an MPEG player, available from AP at no additional charge.
  • Interactive searching allows the user to hear preview sound (low-resolution RealAudio) before making a final selection.
  • Only standard computer equipment is needed: a PC, Macintosh or Unix that can download audio files and store them on disk.
  • An Internet connection of at least 28.8 kps.
  • AP supplies MPEG player software.